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Hardcover Fascinate: How to Make Your Brand Impossible to Resist Book

ISBN: 0062206486

ISBN13: 9780062206480

Fascinate: How to Make Your Brand Impossible to Resist

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Format: Hardcover

Condition: Very Good

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Book Overview

Why is J germeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there's the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.The word "fascinate" comes from the Latin word fascinare,...

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