Fame & Fortune: How Successful Companies Build Winning Reputations

By Charles J. Fombrun, Cees B.M. van Riel, C.B.M. van Riel

Book Overview

Companies with strong reputations are better able to attract customers, investors, and quality employees, and survive crises that would destroy weaker firms. This text shows how to measure a company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term.

• Format: Paperback
• Language: English
• ISBN: 0137144415
• ISBN13: 9780137144419
• Release Date: August 2003
• Publisher: FT Press
• Length: 304 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.8" x 6.2" x 9.1"

Customer Reviews

Very user-friendly and educational

Mr. Fombrun is the reputation expert. In this book he and Mr. Van Riel do a great job of ilustrating corporate reputation in simple and clear terms. The use of graphs, examples, metrics, and references to other authors makes the content very credible and useful. This book serves as a guide for quickly applying the concepts of reputation to any organization. It's very easy to read. Don't expect deepness, it's more of a excellent introductory text for those unfamiliar with the topic of corporate reputation.

What Your CEO Needs to Know!

Finally something I can use to convince my CEO that reputations can and should be managed! The book provides a comprehensive overview of the critical success factors of reputation management and discusses a number of interesting case studies to underline key points. Though its a complex subject the book reads pretty easy and I could relate most of it to my daily work as a communications professional. To me, the bottom line is I can now start a discussion in my firm about the need for managing reputation and use solid arguments based on both research and other companies' best practice. It seems that being able to explain what drives reputation and who should be involved in managing it is half the work...