False Teeth to a Chicken: Products, Advertising & You

By Ralph D. Davis

A nontechnical introduction to marketing discusses the relationship between t product maker and the consumer, marketing and advertising techniques, and th role of the consumer in promoting product safety and satisfaction.

• Format: Paperback
• Language: English
• ISBN: 0942641310
• ISBN13: 9780942641318
• Release Date: October 1992
• Publisher: Intl Pub Corp
• Weight: 0.80 lbs.
• Dimensions: 9.0" x 0.8" x 6.0"