Fair trade coffee: Understanding Danish consumers' intentions to purchase fair trade coffee - and how to use it in marketing

By Janne Pløen Mortensen and Parya Salami

The aim of the thesis was to examine which factors influence Danish consumers intentions to purchase fair trade coffee, and how the understanding of these factors could help the marketing of fair... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844392998
• ISBN13: 9783844392999
• Release Date: May 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 92 Pages
• Weight: 0.32 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"