Factors shaping jewelry brand globalization

By Maalouf Naji Shukri

Local retail jewelry leaders of Saudi Arabian (S.A.) small to medium enterprises (SMEs) have struggled to survive through declining profits and increasing business foreclosures, thus threatening the sustainability of the Saudi retail sector and the Saudi economy. A globalization strategy to enhance profitability for jewelry retail SMEs in S.A. is needed, given the limited options for improving profitability. Despite this acknowledged need, leaders in S.A. have refrained from such a strategy because they lack knowledge of economic attraction features to target in the globalization process. The purpose of this quantitative correlational study using discriminant analysis was to examine specific

countries' economic attraction features in the historical globalization strategy of a leading U.S. global jewelry company that could facilitate the implementation of a successful globalization strategy for a local Saudi jewelry SME retail company.

• Format: Paperback
• Language: English
• ISBN: 5843341852
• ISBN13: 9785843341855
• Release Date: March 2023
• Publisher: Naji Shukri Maalouf
• Length: 144 Pages
• Weight: 0.44 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"