Factors Driving Social Network Site Usage

By Claus-Peter H Ernst

Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.

• Format: Paperback
• Language: English
• ISBN: 3658099178
• ISBN13: 9783658099176
• Release Date: June 2015
• Publisher: Springer Gabler
• Length: 123 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"