⦁University bookstore atmospheric factors how to influence student's purchase book behavior?Any university bookstore how to do international control and structuring of book internal environment to raise students' purchase book desires in university itself school's bookstore, it will be one popular question to any universities. Hence, whether the university bookstore internal (FM) factors include: lighting, music, colors, scents, temperature, layout and general cleanliness as well as university external factors include: the university bookstore shape/size, windows, university parking facility for students availability and location, which can play an influential role of the university bookstore image in order to influence the university itself students to choose to buy books from themselves bookstore or university outside bookstores.Whether the university student needs to spend how long individual learning time and how much learning nervous to spend time to choose any kinds of book in the universiity bookstore or outside bookstores, this issue, he/she will consider. Because he/she does want to expect spend much time and nervous to choose to buy books in any bookstore. If the university's bookstore physical location and internal (FM) image can let its target student customers to feel it's all book products are stored in any attractive internal book shelves places, e.g. the cheapest and the most expensive different subjects of text books are stored in one system method to bring the positive image of value and quality in order to let university target student customers can find their books' choice location to spend less time to search any books to read in the unviersiity bookstore easily.However, due to learning time is shortage to every university student of the university's book shelves can display all text books in the attractive right locations in the university bookstore as well as the university's bookstore ought has an adequate space to let university students to walk to anywhere and find any subjects of text books and compare their book sale prices in the bookstore's any shelves' locations easily when they walk to the subject of book shelf location, then they can make accurate decision either to buy the right kind of subject book or not buy it to read in the short time. They will feel their book choice purchase decision making process won't influence their learning time in themselves universiity. Then, the university students will be influenced by themselves university's bookstore's attractive external university facilities in the university's any teaching places and the university's bookstore internal attractive environment facility image which can influence the students to make final choices to buy their liking books to read from their university's itself bookstore. Hence, the university's bookstore internal and external building environment (FM) design factors will influence its students whether choose to buy from themselves bookstore or another outside general bookstore.
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