Facets of Corporate Identity, Communication and Reputation

Book Overview

Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, communications and international business.

• Format: Paperback
• Language: English
• ISBN: 0415405289
• ISBN13: 9780415405287
• Release Date: April 2008
• Publisher: Routledge
• Length: 252 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.6" x 6.3" x 9.1"