F the Funnel: A New Way to Engage Customers & Grow Revenue

by Jeff Pedowitz

Book Overview

MARKETING TEAMS ARE THE CREATIVE HEARTS OF ORGANIZATIONS.
We bring products to life and connect them to living, breathing customers. Without us, our companies would crash and burn. And yet it often seems we don't get the respect-or the budgets-we deserve.
Where is the love?
The reason our companies don't love us is that they see us as cost centers rather than revenue centers. So how do we change that perception (and that reality)?...

• Format: Hardcover
• Language: English
• ISBN: 1950863670
• ISBN13: 9781950863679
• Release Date: May 2021
• Publisher: Forbesbooks
• Length: 264 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.0" x 6.1" x 9.1"