Eye Tracking the User Experience: A Practical Guide to Research

By Aga Bojko

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience-the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

• Format: Paperback
• Language: English
• ISBN: 1933820101
• ISBN13: 9781933820101
• Release Date: November 2013
• Publisher: Rosenfeld Media
• Length: 320 Pages
• Weight: 1.43 lbs.
• Dimensions: 1.0" x 6.0" x 8.9"