Eye for Winners: How I Built America's Greatest Direct-Mail Business

by Lillian Vernon

The owner of the world's largest mail-order catalog explains how her small, at-home business became a multi-billion-dollar empire and offers practical entrepreneurial advice to those just starting... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 088730818X
• ISBN13: 9780887308185
• Release Date: January 1996
• Publisher: HarperCollins Publishers
• Length: 224 Pages
• Weight: 1.20 lbs.
• Dimensions: 1.0" x 7.0" x 9.5"

Customer Reviews

The article posted was inspiration enough, done very well.

The book maybe a fantastic voyage of discovery into not just mail-order, but into discovering fulfilment for all those desirous of doing so. Lilian Vernon has subtly personified what many men & women aspire to be and do. It's commendable what the indomitable spirit of a human being when pushed that bit harder can achieve.

I highly recommend this book. Great inspiration for me.

From the beginning, I was hooked. Excellent reading. Inspiring for anyone wishing to start their own business or is a business owner. As a small mail order business owner, I found this book to be a good look at what it takes to be an entreprenuer as well as some of the difficulties that we (as business owners) often face. Becky McAllister, BBB, Lt