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Extension Verticale de Gamme Vers Le Bas
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Extension Verticale de Gamme Vers Le Bas [French] 613152307X Book Cover

Extension Verticale de Gamme Vers Le Bas [French]

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Edition Description

La crise du pouvoir d''achat, la montee en puissance du phenomene low-cost et la democratisation du luxe incitent les marques a proposer des produits de gamme inferieure moins chers. Pour ce faire, les managers peuvent pratiquer l''extension verticale de gamme vers le bas (EVB)...

Edition Details
Format:Paperback
Language:French
ISBN:613152307X
Format: Paperback
Condition:
$
132.00
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