Export Strategy

by Subhash C. Jain

This new book fills a gap in the collection of published materials in export marketing. . . . Throughout the book the author raises important questions that exporters need to answer in formulating strategies. The chapters on identifying export markets provide practical approaches on the formulation of such strategies, starting with an analysis of trade data. . . . On the basis of the data, exporters can build a market and product profile, set up...

• Format: Hardcover
• Language: English
• ISBN: 0899302769
• ISBN13: 9780899302768
• Release Date: April 1989
• Publisher: Praeger
• Length: 268 Pages
• Weight: 1.23 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"