Export Strategy: Markets and Competition (RLE Marketing)

by Nigel F. Piercy

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1138790192
• ISBN13: 9781138790193
• Release Date: August 2014
• Publisher: Routledge
• Length: 284 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.1" x 6.2" x 9.1"