Export & Expand: Turn Crisis into Opportunity

By Rupert Sutton

Export & Expand is a practical guide to taking your business global. The 2021 edition highlights how firms can prosper in the post Covid-19 world including changing business model, dialling up e-Commerce and social media activities; and out sourcing sales & marketing functions. Export and Expand is written for consumer focused companies and is based on the author's 22 years of experience working with FMCG, healthcare, retail and distributors in Asia-Pacific and the Middle East. The book covers the 8 essential steps in expanding globally from prioritising export markets, deciding who to target, finding the right Go-to-Market partners, product development and branding, the export team, selling and negotiation, marketing for sell-thru and creating a robust export business plan.

• Format: Paperback
• Language: English
• ISBN: B08PXFV6GH
• ISBN13: 9798570556768
• Release Date: November 2020
• Publisher: Independently Published
• Length: 310 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"