Exploring Omnichannel Retailing: Common Expectations and Diverse Realities

Presents the first research-based book on omnichannel retailing
Takes an international approach from various regions and markets to understand this new trend in retailing
Features contributions by experienced authors studying a wide coverage of industries in the retail sector

• Format: Hardcover
• Language: English
• ISBN: 3319982729
• ISBN13: 9783319982724
• Release Date: January 2019
• Publisher: Springer
• Length: 288 Pages
• Weight: 1.33 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"