Exploring Mass Media for A Changing World

By Ray Eldon Hiebert and Sheila Gibbons

A shorter, more flexible & affordable text around which instructors of Intro to Mass Media can build a customized teaching packet. Covers information students need to understand the media, the mass communication process, & the role of media in society.

• Format: Paperback
• Language: English
• ISBN: 0805829164
• ISBN13: 9780805829167
• Release Date: August 1999
• Publisher: Routledge
• Length: 376 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.8" x 7.1" x 10.0"