Exploring Direct and Customer Relationship Marketing

By Martin Evans, Lisa O'Malley, Maurice Patterson

Exploring Direct and Relationship Marketing, offers an invaluable insight into the world of direct and relationship marketing. The new edition has been thoroughly revised and updated and it provides... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1861529015
• ISBN13: 9781861529015
• Release Date: February 2004
• Publisher: Cengage Learning Business Press
• Length: 544 Pages
• Weight: 2.30 lbs.
• Dimensions: 9.5" x 1.3" x 7.5"