Explorations of Marketing in Society

By William L. Wilkie and Gregory T. Gundlach

Ethics - or a practical lack thereof - continue to grab headlines and pose new challenges across industry. Real-world ethical dilemmas lurk around every corner, purporting to make deals but sometimes... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324304307
• ISBN13: 9780324304305
• Release Date: March 2007
• Publisher: South-Western Pub
• Length: 955 Pages
• Weight: 4.05 lbs.
• Dimensions: 9.3" x 2.3" x 7.5"