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Explaining Buyer Behavior: Central Concepts and... 0195071085 Book Cover

Explaining Buyer Behavior: Central Concepts and...

Edition Description

This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key...

Edition Details
Format:Hardcover
Language:English
ISBN:0195071085
Format: Hardcover
Condition:
$
196.76
50 Available
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