Experiential Marketing: Integrated Theory & Strategic Application

By Rose Leahy, Pio Fenton, Holly Barry

Book Overview

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.

• Format: Paperback
• Language: English
• ISBN: 1529742188
• ISBN13: 9781529742183
• Release Date: February 2022
• Publisher: Sage Publications Ltd
• Length: 232 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 6.6" x 9.4"