Experiential Marketing: Integrated Theory & Strategic Application

By Rose Leahy, Pio Fenton, Holly Barry

Book Overview

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.

• Format: Hardcover
• Language: English
• ISBN: 1529742196
• ISBN13: 9781529742190
• Release Date: September 2022
• Publisher: Sage Publications Ltd
• Length: 232 Pages
• Weight: 1.26 lbs.
• Dimensions: 0.6" x 6.7" x 9.6"