Experiential Marketing: A Practical Guide to Interactive Brand Experiences

By Shaz Smilansky

Book Overview

Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. Consumers feel little... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0749452757
• ISBN13: 9780749452759
• Release Date: March 2009
• Publisher: Kogan Page
• Length: 272 Pages
• Weight: 1.35 lbs.
• Dimensions: 9.4" x 1.0" x 6.5"