Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es

By Wided Batat

Book Overview

This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.

• Format: Hardcover
• Language: English
• ISBN: 1138293156
• ISBN13: 9781138293151
• Release Date: January 2019
• Publisher: Routledge
• Length: 302 Pages
• Weight: 1.33 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"