Experience Marketing : Strategies for the New Millennium

By Ellen L. O'Sullivan and Kathy J. Spangler

This important new book concerns the marketing of recreation and leisure experiences. While the service marketing model moved marketing into a new era, it didn't recognize that today, recreation and leisure experiences drive the market. The ways in which people choose to live, work, and play have resulted in leisure experience becoming a key component of lifestyle.This book is a compilation of what is known about the marketing of experiences, and is intended for both beginner and more advanced marketers. Written in a conversational yet instructive style, Experience Marketing: Strategies for the New Millennium engages the reader in a process of discovery to determine a preferred course for improved marketing approaches in diverse settings.As a wide variety of organizations in the commercial, private, nonprofit, and public sector are increasingly involved in the marketing of experiences to diverse groups, O'Sullivan and Spangler's book is a valuable resource in enhancing the quality of life for customers and clients.

• Format: Hardcover
• Language: English
• ISBN: 0910251983
• ISBN13: 9780910251983
• Release Date: September 1998
• Publisher: Venture Publishing, Inc.
• Length: 412 Pages
• Weight: 1.55 lbs.
• Dimensions: 9.5" x 1.3" x 6.3"

Customer Reviews

Beyond Service Management

I liked the book because it adds one extra dimension to service management: the emotional involvement of the customer and the (new) marketing consequences of it. Also, the structure of the book is good: adding new marketing P's and defining different levels of experience to different lines of business. The overwhelming wealth of practical examples and ideas is another great asset. It will be very useful for me for use in different programs at our CHN university in Leeuwarden, The Netherlands