Exhibitions, Trade Fairs and Industrial Events

by Warwick Frost

This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials...

• Format: Paperback
• Language: English
• ISBN: 1032242094
• ISBN13: 9781032242095
• Release Date: December 2021
• Publisher: Routledge
• Length: 244 Pages