Exhibit Marketing: A Success Guide for Managers

By Edward A. Chapman

This text provides coverage of the exhibiting process, from planning through implementation to post-show follow-up. Emphasis is placed on using exhibiting as an effective sales and marketing event.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070112320
• ISBN13: 9780070112322
• Release Date: August 1995
• Publisher: McGraw-Hill
• Length: 407 Pages
• Weight: 1.86 lbs.
• Dimensions: 9.5" x 1.5" x 6.5"