Exercising Creativity 2018: Bogotá Calling

By Claudia Umanzor-Zelaya, Daniel Collado-Ruiz, Jutta Jerlich, et al.

This book contains the results of the 2018 Summer School on Creativity Engineering which was hold in Bogot , Colombia. Following the motto of the summer school "from a creative idea to its successful marketing," this book presents the work and findings of the participants. They were asked to develop an idea and stepwise substantiate it. All ideas have a strong relation to Colombia, pointing to some of the challenges that are perceived in different parts of the society. To better read the ideas, it is interesting to know that: 1.There are more than 10.000 potholes in the roads of Bogot , 2. More than 300 soccer fields can be rented in Bogot , 3.Practicing slackline is forbidden in public places, 4.There are more than 300 malls in the city providing food courts, 5.Tourism has seen a tremendous growth in Colombia. Do not miss to read the idea summaries and explore how these facts were used to generate ideas.

• Format: Paperback
• Language: English
• ISBN: 1799104478
• ISBN13: 9781799104476
• Release Date: March 2019
• Publisher: Independently Published
• Length: 120 Pages
• Weight: 0.41 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"