Whether you're an established executive or an up-and-coming C-suite star, you recognize the importance of having the new 4 P's of marketing at work all around you. Because in the competitive confines of your own 'corporate challenge', you'll win the day with your Profile, Prominence, Positioning and Pre-eminence.And in this information-rich but attention-starved world, nothing says 'authoritative expert' like the thunk factor of having your own book hitting the table -- right in front of your ideal prospects, customers, colleagues, new hires... even the board of directors.In Executive 4Play, written by the direct-response copywriter and marketing strategist behind millions in sales for several high-profile information marketers, author Anthony Merizzi describes his surprisingly effective "Hostwriting" collaborative model to help time-strapped executives, driven entrepreneurs and other would-be authors fulfill their need to publish a world-class business book in their own authentic voice... with a minimal investment of their time, but with maximum satisfaction with the results.If you've ever been prompted to get that hard-won wisdom out of your head and down on paper, this book will show you how to use 'Hostwriting' to finally get YOUR book finished -- swiftly, simply and skillfully, in 12 hours or less.
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