The Excel Phenomenon: The Astonishing Success Story of the Fastest-Growing Communications Company-- And What It Means to You

by James W. Robinson

Book Overview

A profile of the telecommunications company describes its successful challenge to AT&T after its long-distance service monopoly ended in 1984. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0761511717
• ISBN13: 9780761511717
• Release Date: September 1997
• Publisher: Prima Lifestyles
• Length: 225 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.9" x 5.8" x 8.8"

Customer Reviews

Project HOPE - Helping Other People EXCEL

This book is a logical, in-depth review of the company, the marketing plan and several reps. Read between the lines and you will see yourself... someone who wants more out of life.... not necessarily money, maybe time freedom. Understanding how simple the EXCEL strategy is will be the hard part for most people. It is simply a team of people who have decided to work together rather than struggle in isolation. EXCEL may or may not be for you.... but if it isn't, what will you do to hedge your life against insurmountable odds that you will be downsized, right-sized or simply capsized by "Corporate America". Buy the book, invest some time and you could reap the rewards hidden between the covers.

Finally! An idea and opportunity that really works.

As a brand new Excel rep in Canada, this book sums up a common sense opportunity about basic services that everybody uses and can profit by. This book really sums up the tip of the iceberg phenomenon which will sweep the globe thanks to Teleglobe. Now people say "This makes sense" and especially dealing with "conservative Canadians" like myself, what a refresher from what I've seen in the past. You haven't seen nothing yet!

The American Dream is alive and well!

As an independent representative for Excel, I have already lived the excitement of this business and what it can do. But this book reminded me that the stars are well within my reach. Anyone looking for a business opportunity would be a fool not to pick up this book and take a look at this company.

Read and Dream; Join and Work; Work and get Freedom!

An excellent book to give to a friend or relative who's been beaten about the head and shoulders by life (i.e. do they have a boss who tells them what they're worth? . . . a parent who doesn't give support and encouragement?, etc.) Some people are sick and tired of being sick and tired; this book tells about some of them who took control of their lives. Good inspiration for those who still have a spark behind their eyeballs, but the people who "need" it the most won't bother to read more than the dust cover. This book fed my enthusiasm and raised my belief level, but that's probably because I'm an enthusiastic believer who already knows Excel works . . . if you do.

Captures entrepreneurial dream in American's hearts.

Validates the unprecedented success possible through the misunderstood "pyramid" principle. The proof that relationship marketing is the most superior method of marketing today, and how marrying a vital utility service to this principle can produce millionaires. Explains the growth and loyalty to a visionary leader that operates with absolute integrity. Must read for entre- preneurs and business students.