Excel 2013 for Marketing : Workbook of Statistical Tools and Techniques for Quan

By M. Gail Vermillion, Myril Bruns Hillman, Tim J. Smith

Teach students how to analyze marketing data, evaluate a marketing strategy quantitatively, and quantify the value of a business proposition to a customer.The identification of a target market and the definition of the product, price, promotion, and placement to serve that target market profitably requires both qualitative and quantitative skills. To address students' needs in quantitative marketing, we wrote Excel 2013 for Marketing. The text walks students through the process of plotting data, analyzing data, identifying market segments, calculating the revenue and profit opportunities within those segments, and selecting the most valuable market segment. The text also walks students through the process of quantifying the value of a product or service to a customer to support business market sales. Instructors using this workbook are able to assign progressive forms of quantitative analysis, monitor student progress, and ensure students are capable of conducting a quantitative analysis of marketing data.

• Format: Paperback
• Language: English
• ISBN: B06XNJGN2B
• ISBN13: 9780692409268
• Release Date: January 2015
• Publisher: Wiglaf LLC
• Weight: 1.25 lbs.
• Grade Range: Postsecondary