Everything You Need to Know About Marketing

By Patrick Forsyth and Patrick Forsyth

Even more informative in its latest edition and just as good a read, Patrick Forsyth's down-to-earth overview of the concepts, techniques and jargon of the world of marketing sets out the fundamentals... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749429836
• ISBN13: 9780749429836
• Release Date: January 1999
• Publisher: Kogan Page Ltd
• Length: 100 Pages
• Weight: 0.35 lbs.
• Dimensions: 8.5" x 0.5" x 5.3"