Everything I Needed to Know about Business-- I Learned from a Canadian

By Leonard Brody and David Raffa

Book Overview

"If you want to read about...fascinating can-do business builders by two razor-sharp doers themselves, this is the book. If you want to disprove the ugly myth that 'Canada' and 'entrepreneurial' do... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0470836377
• ISBN13: 9780470836378
• Release Date: January 2005
• Publisher: Wiley
• Length: 239 Pages
• Weight: 0.78 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"

Customer Reviews

Educational, a fun read and Canadian pride

Having enjoyed Mr. Brody's last book Innovation Nation, I was pleased to see him once again exposing the business world to the leadership and innovation found in Canada. This time with co-author David Raffa, they've produced an interesting and compelling exposé about Canadian business leaders and how our cultural uniqueness, perspective and spirit puts us at the leading edge. This is a great business resource everybody can learn from - and a fun read to boot. Made me proud to be a Canadian entrepreneur.

Engaging and well written.

It's not often I come across a business book this engaging and easy to read; and almost never one about Canadians. Brody's and Raffa's book is not only inspirational, but its lessons are cleverly intertwined with first hand accounts of truly successful business people. As an aside, by donating their profits from this book to Junior Achievement Canada, the authors may very well give rise to future Canadian business stars.

MUST Read

What an amazingly informative and enjoyable book this is. Couldn't put it down and made me ever so proud to be a Canadian!! Kudos to the authors! If you haven't already....buy this book - you will read it cover to cover and then find yourself skimming back through to reacquaint yourself with the valuable take-aways throughout.

Great Stuff

Wonderful book, really helped me understand the importance of building brand. Definitely worth a careful read. Nice stuff.

Best Business Book This Year

What an excellent read! The chapters are exceptionally insightful and they weren't the same old garbage that gets repeated in all the other business books. This was truly insightful and the fact that all of the "professors" were Canadian made it hit home even more. This book truly is better than an MBA.