Everyday Fashions of the Twenties: As Pictured in Sears and Other Catalogs

by Stella Blum

Book Overview

The Roaring Twenties, age of jazz and flappers, Model T Fords and Hollywood movie stars, was also a time when for millions the bulky catalogs of Montgomery Ward or Sears, Roebuck were a substitute for the window displays of Paris or New York fashion shops. Buying clothing through the mails had become an American institution, and entire families were often dressed via the U.S. Post Office. More conservative than the up-to-the-minute fashion shops,...

• Format: Paperback
• Language: English
• ISBN: 0486241343
• ISBN13: 9780486241340
• Release Date: December 1981
• Publisher: Dover Publications
• Length: 160 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.4" x 9.0" x 11.9"

Customer Reviews

Required Reference

The decade-by-decade images from all the books in this series are, IMHO, required references for those interested in fashion and costume design in the 20th century.

Roaring twenties revealed.

A great source of information on the cloths worn by ordinary people of this time period. Pity people don't dress like this anymore.

I use this one

This is a very useful source book for every day clothing, particularly things like men's clothes,kid's outfits, maid uniforms, and other things that aren't the high fashion clothing that many books feature. I design theater costumes, and have found this very helpful.

Everyday Fashions of the 20's

Great book. I used it to come up with a 20's custume for a party. Loved the book. Great graphics.

Wonderful images, and accuracy

I loved looking at this book. It was facinating to see what people wore back then, and to see how little things cost. i totally enjoyed this book because it was like stepping back in time. i highly reccomend this book to anyone who enjoyed/enjoys the 1920's. My mom and I have browsed catalogs since I was a child. We made looking through them fun. Going through this book with her was just as fun! We were able to talk about fashion in her generation and her mothers, as well as see what styles are still worn today; and how the slender and breastless models compare to today's anorexic and large barbie breasted models. It is interesting to look at how some things changed dramatically, and other things have not changed at all.