Event Studies: Theory, Research and Policy for Planned Events (Events Management)

By Donald Getz, Stephen J Page, Stephen J. Page

Book Overview

Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750669594
• ISBN13: 9780750669597
• Release Date: July 2007
• Publisher: Taylor & Francis
• Length: 476 Pages
• Weight: 2.05 lbs.
• Dimensions: 9.8" x 1.0" x 7.5"