Event Portfolio Planning and Management: A Holistic Approach

By Vassilios Ziakas

Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of different events be developed and harnessed?... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 113808199X
• ISBN13: 9781138081994
• Release Date: May 2017
• Publisher: Routledge
• Length: 220 Pages