Event Planning and Destination Marketing

By John Ericson A. Policarpio

Events serve as powerful catalysts for tourism, attracting visitors, shaping destination identity, and stimulating local economies. Effective event management and marketing require creativity, strategic thinking, and collaboration. Event Planning and Destination Marketing explores the processes involved in conceptualizing, organizing, and promoting events that enhance a destination's appeal. The book discusses stakeholder coordination, sponsorship management, digital marketing strategies, and event evaluation techniques. It also examines the role of events in branding and community development. Through global case examples and practical insights, it offers a roadmap for professionals seeking to create memorable and marketable event experiences that strengthen tourism destinations.

• Format: Paperback
• Language: English
• ISBN: 177956905X
• ISBN13: 9781779569059
• Release Date: January 2026
• Publisher: Toronto Academic Press