Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

By C.A. Preston

Book Overview

A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0470891076
• ISBN13: 9780470891070
• Release Date: March 2012
• Publisher: Wiley
• Length: 320 Pages
• Weight: 1.61 lbs.
• Dimensions: 9.3" x 0.9" x 7.7"