Event Impact

Book Overview

Events are increasingly used instrumentally to achieve goals of the entire society such as cultural development, destination branding or economic development. Event impacts are, however, routinely measured from a purely economic perspective. Event Impact fills an important niche and a void in the literature on events by taking a holistic approach, incorporating issues like value creation, experiential value, value measurement, sustainability...

• Format: Hardcover
• Language: English
• ISBN: 1138743879
• ISBN13: 9781138743878
• Release Date: May 2017
• Publisher: Routledge
• Length: 130 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.4" x 7.0" x 10.0"