Even More Offensive Marketing : An Exhilarating Action Guide to Winning in Business (Penguin Business)

By J.H. Davidson and J. Hugh Davidson

This is a guide to "offensive marketing". Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0140256911
• ISBN13: 9780140256918
• Release Date: September 1997
• Publisher: Gardners Books
• Length: 608 Pages
• Weight: 1.40 lbs.
• Dimensions: 8.5" x 1.8" x 5.4"