Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective

By Stella Bullo

Book Overview

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

• Format: Paperback
• Language: English
• ISBN: 1349468363
• ISBN13: 9781349468362
• Release Date: January 2014
• Publisher: Palgrave MacMillan
• Length: 207 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"