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Evaluating Military Advertising and Recruiting: Theory and Methodology
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Evaluating Military Advertising and Recruiting:... 0309091276 Book Cover

Evaluating Military Advertising and Recruiting:...

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Edition Description

It is anticipated that in the coming decade the Department of Defense (DoD) will field and test new advertising and recruiting initiatives designed to improve the recruiting outlook. The DoD needs a comprehensive research and evaluation strategy based on sound research principles...

Edition Details
Format:Hardcover
Language:English
ISBN:0309091276
Format: Hardcover
Condition:
$
61.00
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