Eunique: A guide to understanding Unique Selling Points(USP).
Either write something worth reading or do something worth writing about.
Benjamin Franklin said it first - and in Eunique: A Guide to Understanding Unique Selling Points (USP), Oko Obasi has boldly done both: written something worth reading and done something worth writing about.
What makes you - or your brand - stand out in a crowded market?
Eunique dives deep into the concept of the Unique Selling Point (USP) - that distinct edge that separates winners from the forgotten. Drawing on psychology, branding principles, storytelling techniques, and real-world business case studies, this guide walks you through discovering, refining, and communicating your unique value.
But this isn't just another branding book.
What other book brings together the insights of eleven great minds - from Chinua Achebe and Albert Einstein to Rosser Reeves, Billie Jean King, and Tony Robbins - each offering a powerful quote to illuminate your path?
What other book shows how USP applies not only to individuals and organizations, but even to nations?
What other book explores the strategic relevance of USP across such diverse domains as agriculture, sports, entertainment, medical tourism, and religion?
What other book walks you through creative mental woods - until you find the tree that gets your ideas flowing fast and furious?
Whether you're an entrepreneur, freelancer, creative, or job seeker, Eunique offers a practical, inspiring framework to help you answer the most important question in a competitive world:
Why should anyone choose you over the rest?
With clear examples, actionable exercises, and strategic insights, Oko Obasi empowers you to move from invisible to irresistible - and to become, in every sense, Eunique.
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