Etrust: Forming Relationships in the Online World

There is one thing that moves online consumers to click "add to cart," that allows sellers to accept certain forms of online payment, and that makes online product reviews meaningful: trust. Without trust, online interactions can't advance. But how is trust among strangers established on the Internet? What role does reputation play in the formation of online trust? In eTrust, editors Karen Cook, Chris Snijders, Vincent Buskens, and Coye Cheshire explore...

• Format: Hardcover
• Language: English
• ISBN: 0871543117
• ISBN13: 9780871543110
• Release Date: October 2009
• Publisher: Russell Sage Foundation
• Length: 340 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.1" x 6.2" x 9.3"