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Ethnic Marketing: Theory, Practice and Entrepreneurship
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Ethnic Marketing: Theory, Practice and Entrepre... 1138210609 Book Cover

Ethnic Marketing: Theory, Practice and Entrepre...

By , ,
Edition Description

Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives.

Edition Details
Format:Hardcover
Language:English
ISBN:1138210609
Format: Hardcover
Condition:
$
233.99
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