Ethnic Marketing: Theory, Practice and Entrepreneurship

By John Stanton and Guilherme Pires

Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives.

• Format: Paperback
• Language: English
• ISBN: 0367732173
• ISBN13: 9780367732172
• Release Date: December 2020
• Publisher: Routledge
• Length: 374 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"