Ethnic Marketing for Turks in Germany - Influences on the attitude towards Ethnic Marketing

by Kutay Erdem

Master's Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Manchester Metropolitan University Business School, language: English, abstract: This master dissertation analyses the Turkish population in Germany and its attitude towards ethnic marketing. The Turkish population in Germany has special characteristics which are different from the mainstream German society as e.g. their language,...

• Format: Paperback
• Language: English
• ISBN: 3638711439
• ISBN13: 9783638711432
• Release Date: August 2007
• Publisher: Grin Verlag
• Length: 152 Pages
• Weight: 0.46 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"