Ethnic Marketing: Culturally sensitive theory and practice

By Guilherme Pires and John Stanton

This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.

• Format: Hardcover
• Language: English
• ISBN: 041583600X
• ISBN13: 9780415836005
• Release Date: December 2014
• Publisher: Routledge
• Length: 364 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.0" x 6.2" x 9.1"