Ethnic Advertising: Beyond Minority Groups

By Mohsin Butt

BlurbNevertheless, to enhance the marketing appeal of adolescents, a marketer is required to know potential variables that can be used to reach specific segments of this group. For example, the target... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639339894
• ISBN13: 9783639339895
• Release Date: March 2011
• Publisher: VDM Verlag
• Length: 388 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"