Ethics in Advertising: Making the case for doing the right thing

By Wally S Snyder

Book Overview

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.

• Format: Paperback
• Language: English
• ISBN: 1138188999
• ISBN13: 9781138188990
• Release Date: December 2016
• Publisher: Routledge
• Length: 102 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"